Some of the more interesting results:
- One out of two respondents carry their iPad (almost) everywhere.
- The tablet is indispensable for 78% of the interviewees.
- 52% claimed that since they have the iPad, the overall consumption of printed media brands (as an app or printed) is higher than before.
- Even more interesting: 68% have read some newspapers or magazines – within an app – that they have never read before.
More info via http://omnimediavore.blogspot.co.uk/2012/06/asking-ipad-user.html
