RESEARCH: Omnimediavore researches iPad usage

Some of the more interesting results:

  • One out of two respondents carry their iPad (almost) everywhere.
  • The tablet is indispensable for 78% of the interviewees.
  • 52% claimed that since they have the iPad, the overall consumption of printed media brands (as an app or printed) is higher than before.
  • Even more interesting: 68% have read some newspapers or magazines – within an app – that they have never read before.

More info via http://omnimediavore.blogspot.co.uk/2012/06/asking-ipad-user.html

© Visual

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s