The 2011 Content Marketing Playbook is a great introduction to the immense variety of available content channels. A short definition for each of the possibilities, as well as some tips and case studies make this publication a worthwhile read.
The Content Marketing Playbook includes 42 individual content tactics with over 50 case studies you can use to help in your content marketing strategy.
The top 10 include:
- White Paper
- Case Study
- Microblogging (i.e., Twitter)
Download the free e-book on www.contentmarketinginstitute.com