LINK: Content Marketing Playbook – a great source of information

The 2011 Content Marketing Playbook is a great introduction to the immense variety of available content channels. A short definition for each of the possibilities, as well as some tips and case studies make this publication a worthwhile read.

The Content Marketing Playbook includes 42 individual content tactics with over 50 case studies you can use to help in your content marketing strategy.

The top 10 include:

  1. Blog
  2. Enewsletter
  3. White Paper
  4. Article
  5. eBook
  6. Case Study
  7. Testimonials
  8. Microblogging (i.e., Twitter)
  9. Webinar/Webcast
  10. Video

Download the free e-book on