POINT-OF-VIEW: Wonder Factory’s little wonder

Inspiring and outside the box-thinking

© Customer Media Congres 2012


About digital advertising and how it is not living up to its potential.

“Tablet is the most powerful, potent creative medium ever.”

Now = static. No need for that, as shown by examples of magazine content 1 month after launch iPad (min. 5)

First example (fake) is a make-up ad, where you can select colours and share or go to the website. But that’s just step 1. More interesting if advertisers, advertising agencies and publishers work together. Goal = mix brand content with magazine content. What if people buy the magazine because of the ads??

Min. 10: Converse in Rolling Stone: art inspires music, music inspires art.